Platform expertise
6+ years at TikTok, with deep expertise in European content-led commerce
Creator-led commerce, made personalGlobal perspective
First-hand market insight across Europe, the US, China and wider Asia
Local presence
Amsterdam-based support for creators in the Netherlands
AI-powered personalisation
Smarter product matching and content guidance tailored to each creator
01
The opportunity
TikTok Shop is opening a new chapter for creators in the Netherlands
01↗
Add a new income stream to the content you already create
Explore new ways to earn without giving up the content style your audience already knows.
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Enter the Dutch market early
Build TikTok Shop experience while the creator-commerce ecosystem in the Netherlands is still developing.
03↗
Access new brand and product opportunities
Discover commercial opportunities beyond traditional one-off brand campaigns.
04↗
Learn what makes content convert
Understand how product fit, storytelling and audience trust work together to drive sales.
02
What we help with
Beyond brand connections
We do more than connect creators with brands. We help identify the right products, develop stronger commerce content and improve performance over time.
01
Connect with relevant brands and high-potential products
We identify opportunities that fit your content, audience and commercial potential—not random product lists.
02
Create stronger commerce content in your own style
We provide tailored guidance on hooks, storytelling and video structure while keeping your creative identity intact.
03
Market examples
What’s possible on TikTok Shop
Anonymous creator examples based on third-party TikTok Shop analytics, selected to illustrate the commercial potential across different creator profiles, categories and content approaches.
START FAST · FASHION & LIFESTYLE30-day estimated data
$80.1K estimated GMV in 30 days
10.6KFollowers
8.0MVideo views in 30 days
$66.8KFrom 4 leading videos in 30 days
What this example showsA focused niche, strong product fit and repeatable video formats can help a newly launched creator validate TikTok Shop monetisation quickly.
GROW CONSISTENTLY · BEAUTY & LIFESTYLE30-day estimated data
$528K estimated GMV in 30 days
23.7KFollowers
49.9MVideo views in 30 days
10 videosEach generated $13K+ estimated GMV in 30 days
What this example showsA diversified product mix and repeatable content formats can create consistent commerce performance without relying on a single viral video.
SCALE BEYOND FOLLOWER SIZE · TECH & HOME APPLIANCES30-day estimated data
$458.5K estimated GMV in 30 days
31.7KFollowers
43.1MVideo views in 30 days
$59.70Average selling price during the 30-day period
What this example showsFollower count alone does not define commercial potential. Relevant products and strong video content can unlock substantial value in higher-ticket categories.
These creators are not Cevyla clients. All figures are anonymous third-party estimates for a 30-day period and may differ from actual TikTok Shop results. These examples are provided for illustration only and do not guarantee future performance.
04
About Cevyla
Visibility, momentum and creative expression.
Together, Cevyla represents helping creators become more visible, build momentum and unlock new commercial opportunities—without losing their own voice.
CEHelping creators and their content become more visible.
VYTurning the right ideas and opportunities into meaningful growth.
LAProtecting the distinctive voice behind every creator.
About
Meet the people behind Cevyla
A specialist team combining TikTok platform experience, creator partnerships, commercial insight and AI-powered content strategy.
Leadership
Founder-led direction and creator partnership leadership.
Founder & CEO
Cathie Xu
With more than six years at ByteDance and TikTok, Cathie brings deep first-hand experience in TikTok Shop e-commerce, supported by an earlier background in creator strategy and operations. She combines market experience across Europe, Asia and the US with a strong professional network across TikTok and the wider creator-commerce ecosystem.
Cathie founded Cevyla to help creators unlock new commercial opportunities and build new income streams through their content. By bringing AI into traditional creator-partnership workflows, Cevyla makes opportunity analysis, content support, and creator-brand and product matching more personalised, intelligent and efficient.
LinkedIn
Co-founder & Creator Partnerships Manager
Yuki Deng
Amsterdam
With over 6 years as an equity partner and Portfolio Manager at a public fund, overseeing €650M+ in assets, Yuki brings a data-driven, analytical approach to the creator economy. At Cevyla, she leads creator partnerships—combining performance metrics, audience analysis, and commercial strategy to connect the right creators with the right products.
Based in Amsterdam, with experience across Shanghai, London, and the Netherlands, Yuki brings both global perspective and local market knowledge to everything she does.
LinkedInSpecialist team
Focused expertise across content strategy, AI and creator partnerships.
AI & Content Strategy Manager
Elaine Yin
With five years of experience in content operations and creator growth at ByteDance, Elaine has supported more than 10,000 creators and contributed to creator programmes generating over €60 million in cumulative GMV.
At Cevyla, she leads AI-powered content strategy and AIGC workflows, helping creators develop stronger hooks, storytelling formats and scalable content processes tailored to their individual style and local audience.
She combines platform experience, creative insight and emerging AI tools to turn content ideas into practical, performance-driven strategies.
Creator Partnerships Manager
Xinyue Cheng
Before moving into the creator economy, Xinyue spent more than four years turning market data into commercial insights for global FMCG brands including PepsiCo and Coca-Cola.
At Cevyla, she connects creators with brands and products that genuinely suit their content, drawing on product knowledge, audience insights and a strong understanding of emerging consumer trends.
Having built her career across China, the US and the Netherlands, Xinyue brings a cross-market perspective and translates complex commercial data into clear, practical opportunities for creators.
05
How we work
A simple, flexible partnership built around you
Step 1
We get to know you
We learn about your content, audience and goals. The first conversation comes with no pressure or immediate commitment.
Your account stays yoursYour creative voice stays yoursRegular non-Shop brand collaborations remain openThe partnership adapts to your goals
Cevyla focuses on TikTok Shop-related brand, product and content opportunities.
Contact
Curious about what TikTok Shop could mean for your content?
Tell us a little about yourself and your content.
Choose an in-person chat in Amsterdam, an online introduction call or no preference directly in the form.
Meet us at a café in Amsterdam.